Put a Winning Business Strategy in Place for 2013

Put a Winning geschftlicher umgang Strategy in Place for 2013Put a Winning Business Strategy in Place for 2013Put a Winning Business Strategy in Place for 2013 MatusonAre you ready to start the year with a strong geschftliches miteinander strategyright out of the gate?Heres what successful small business owners are doing to create business successin 2013 and beyond.AccessTalent viaRecruitingCEO Andrew Schrage of Denver-based Money Crasherswill be sharpening his recruiting skillsthis year, given the availability of talent.With unemployment rates currently at a high rate, Ive found an overabundance of candidates whenever I need to hire additional staff.More importantly, says Schrage, Employee turnover costshave a significant effect on my business, so its important for me to prevent this whenever possible.Building Business SuccessTom Kulzer, CEO Founder of AWeber Communications,Inc., is preparing for business success by increasing collaboration and planning for additional growth.Kulzer is changing the bro layout to encourage easier team cooperation, networking and speed of development. Visitors to his office are advised to look both ways before crossing, as workstations will be on wheels, allowing teams to form more organically.We are growing our CO-OP program to have a more formal employee training process for students that join our team, notes Kulzer. We are also increasing the number of CO-OP students we accept annually.Similarly, Chris Seman, President of Cincinnati-based Caring Transitions, believes that continued business success will require staying current with his industry by encouraging the staff to get their professional certifications.Investing in our current staff is seen as having the highest ROI of all the activities we can engage in for 2013, as we can more effectively continue our focus on our franchisees profit and revenue goals, says Seman.Create Measurable ResultsCall him crazy, but Robert Hennessy CEO of NYC-based Dashlocker, plans on doing l ots more laundry this year.Dashlocker provides lockergistics to busy New Yorkers so they can live a cleaner and more stress-free life. His company offers fully automated dry cleaning and laundromat services by using secure storage lockers for delivery.Hennesseys business strategy for the coming year includes less micro-management and encouraging focus at every opportunity.Ive hired employees to fill specific roles, and now that the team is fully assembled, it makes sense to ensure that everyone is working hard on their role, not someone elses. Ive slowly transitioned people out of all non-essential cross training so that my operations team doesnt have any impact on the sales team, and vice versa, states Hennessey.He adds, On a few occasions, Ive had an employee ask why theyre being asked to do less and my response is, Youre not being asked to do less, youre being asked to just do as much in fewer areas.Hennessey has noted that this approach will continue to improve his ability to me asure results, since employees are more focused on their own roles.By laying out a clear set of expectations and focusing on results instead of process, hes able to back away from the day-to-day responsibilities of his employees and work on bigger picture items and longer-term business strategies.Recruit Top Sales PeopleThe Duggan Sisters, producers of Lifestinks deodorant,and other natural products, are working frantically to make a personenname for themselves. This year they are vowing to do things differently by investing in the help they need to take their rightful place in the retail aisles.We resolve this year to hire sales people,an office manager,one additional artisan/technician, and God willing, a publicist, so we dont miss important deadlines, says co-founder Mary Duggan.The sisters will start by hiring sales representatives nationwide to carry their pioneering products forward.Increased sales performance will result in a more valuable company and will help them garner th e small business financingrequired to achieve the business success they envision.Compete with the Big Guys for TalentMike Oeth is CEO and Cofounder of OnSIP,a NYC-based company that provides Internet-based communication services to over 15,000 small and medium-size businesses.For 2013, Oeth is working diligently to recruit and hire IT skills among such Goliaths as Google and Facebook.We know we have to grow and foster a team of exceptional software engineering talent.Oeth goes on to say, In a recent executive call, we discussed our success in college recruiting, wherein we fortunately garnered four of our five tops prospects, all who will begin work in 2013. However, recruitment is not where human resources planning ends.He adds that, In the New Year, we also pledge to do more employee development. We understand that not fostering employee developmentcan lead to attrition. We need to do a better job in that department come the New Year.CEO and small-business owner of Rochester, NY a dvertising agency, Dixon Schwabl, Lauren Dixon, is committed to continuing to value Dixon Schwabl employees and fostering a creative and fun work culture.Dixons New Years beschluss listening and valuing those who work for you, and fostering a company culturethat enables employees to excel.Dixon believes that, All businesses, small and large, should make this a resolution in the New Year. Employees will be happier, be more productive at work and ultimately make the business more profitable.Heres to your business success and a great year 2013 Matuson Consulting LLC. All rights reserved.Author BioRoberta Chinsky Matuson, who is known globally as The Talent Maximizer, is the President of Matuson Consultingand author of the forthcoming, The Magnetic Workplace (Nicholas Brealey, 2013), as well asSelecting for Success The Complete Guide to Hiring Top Talent, and Suddenly in Charge Managing Up, Managing Down, Succeeding All Around, a Washington Post Top-5 Leadership pick. Sign up to receive a complimentary subscription to Robertas monthly newsletter, Talent Maximizer.